Can your blog reach EVERY reader on the web?

You will not see THIS blog “go big.” Get used to it.

I just launched this blog, about a month ago. I’m having fun. I’m in no rush to fatten up my mailing list–don’t even have one, for that matter. I don’t plan to crowd the page with readership “fishing lures” and a Hollywood Squares ruckus of monetizer ads and affiliate linkage. Can I hear a Hallelujah?

Down the road, maybe a little of that. Not for a good, long while.

All I want for us here-and-now is quality conversation, on the art and science of marketing and copy that makes humans want to invest in our clients. Who are also human.

Aren’t they?

Tell you why I feel such a big relief tonight over that plan:

“Forced growth” is forced average-ness. My customer and I both suffer.

Ah! I almost hate that I dig Seth Godin. But I do. God help me, I do.

Dig him like your kids dig… whoever they dig. Today. Why?

He’s a practical, cut-the-crap guy. And a business relationship visionary. All scrunched up together in a hip, effortless dress-down outfit I’d have to hire someone to make me look cool in. Hmn, maybe I also hate him.

He more or less banks a zillion feeding us all regular bites of the same, common-sense wisdom we could already be using if we’d taken it from our parents’ hard-working hands when they offered it (for free). Oh, wait–

Bunny trail. Just a quick one:

Do we need the President of the United States to remind us, in his big prime-time 100th-Day-in-Office TV press conference, to wash our hands and cover our mouths when we cough?!

Yes, I guess we do.

‘Cause we’re kinda dumb, and we forget. Or kinda reckless, and we don’t care. Whatever. My point (and so it really isn’t a bunny trail!) is this: I was about to blow a gasket trying to hatch a world-eater of a blog monster when, really…

That is not what MY “customer” wants.

Seriously!  I was working up a frazzled nerve trying to think big, and plan for how this blog would reach out and spider-web its way into the ’sphere, sucking up followers and converts everywhere it touched down. Then, as I’m slowly tugging my click-happy fingers off the keys to call it a night, I got the alert:

A new post on Seth Godin’s blog.

Maybe it’s just that “God in His heaven” intervened to send me off to snooze-fest with a big load off my mind. Hey, it’s not every single time he opens his mouth that Godin transforms my world, okay?

Today’s transformation was subtle. And immensely gratifying.

Here, read it for yourself:

Infinity–They keep making more of it
new post today (4/29) on Seth Godin’s Blog