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They say "Content is King." This is why…

nba-playoffs-link-graphic

 

Was this a huge graphic design slip…

Or was this “mistake” actually made on
purpose, to spur chatter like ours?

 

After a second look, I realized this does not leak info on a news-worthy round of job cuts at the TNT studios. But if it’s a design goof, and not a clever current-events-related trick… I’d blow this image up HUGE and hang it in the cube(s) of the guilty employee(s) for all to see.

Content is King. Does anyone really need to hear this again?

Yes. I do, please. Remind me, every day. I know one really sharp Marketing Director who recently said it this way:

“Ugly sells.”

Here’s what he meant: Stop investing heavy design resource into content that isn’t ready to do its job. Or, for that matter, into content that IS ready to bring in the big bucks. You risk “gilding the lily.” In short,

You create a distraction which robs your content of all its power.

I’m really excited to talk with the honest, hard-working web designers and programmers I know. They restore my faith in our collective vision to get this right. When I think (often) that my viewpoint–and my curmudgeonly passion–are mine simply because I am “the writer,” these folks equally devoted to their design, function, look/feel part of the equation rush to my side…

“You are absolutely right,” said Matt (great guy, a web design/SEO contact I met at a cool lounge in downtown Denver). “We really need our content to be king, even if we’ve got some ‘rockstar’ design thing that makes it shine.”

Thanks, Matt. I needed that.

Again.

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