I worked really hard to practice a lot of new SEO and search traffic methods here to bring more writers to the challenge. Overall, I hoped for more actual entries but got excellent double and triple digit jumps in visiting readers during the event. There are two directions I plan to take my follow-up…

First, I want to keep learning effective and efficient content management I can use to take the SEO traffic I’m beginning to see and build on it. I will study, practice what I learn and analyze what happens–all right here in the blog for you to share.

Second, I will write a post to explore the headline writing challenge itself. We will review the entries, as well as my several alternate headlines I ended up using on a number of social and professional networks to promote and work the traffic goal. I also want to look once more at the main topic in the challenge post, and talk about how we could have done much, much better at flagging the target audience the article was written for.

Thanks again to everyone.

Oh, and since Dave doesn’t maintain a website any longer for his marketing consult business (he’s swamped with word of mouth clients), I want to extend the promotional bonus feature of the prize to two other great players who made the challenge a fun success…

Tai Sophia surprised me with her great entries. She is all of 20 years old, ya know. I didn’t even start down my personal journey into professional writing until age 29. Now, at age 43, I know the road never ends–and I’m excited to watch Tai’s writing blossom for years to come. You can watch too, by checking out her blog on “life, trust and Christian faith” at:

Beggarly Bouquet (high quality content, and a really great design)

Facebook user, I highly recommend you follow Tai Sophia on the NetworkedBlogs app. (note: if you don’t already use the app, that link may take you to the main page to get started; you can always come back here to link again, or just look her up.)

Cathy Harris is the Denver Marketing Examiner. She’s a new professional network acquaintance and friend I’ve made while dividing my time between blogging for practice and hunting for employment. She blogs on the Denver, Colorado marketing scene and was the first person to follow this blog and also the first to get involved, with comments, encouragement and her entry to this challenge!

You can visit Cathy’s DME blog at: Denver Marketing Examiner. Or, if you’re part of the Facebook network, you can become a Cathy Harris follower with a great app.

Now, stay tuned for the next Copywriting Challenge!

Ken

Audience: Anyone who loves a good challenge.
Appeal: Who *doesn’t* want to win a prize, while at the same time having the chance to feel like they succeeded in accomplishing something.
In addition, once they figure out that something isn’t *technically* wrong with it, they may be prompted to read the rest of the post to search for the clues they are missing.

Want to win this thing? You’re gonna have to bring some game… bar’s been raised. KG

Audience: Copywriters, marketers, budding wordsmiths
Almost seems like a “How to” Appeal… like Ken is going to show them “How to” unlock a Million dollar headline… which he is… beyond the contest… with the free guide and Mr. Hopkins review…

Audience: Copywriters, marketers, budding wordsmiths
Appeal: Fame, honor and a challenge to beat Ken

Please I’d like to see Ken scream!!! Hee, hee.

Audience: Copywriters, marketers, budding wordsmiths
Appeal: Fame, honor and money… plus a challenge to be Ken