“Our customer quotes add life to our marketing...
"Each testimonial shows the heart of Sonlight Curriculum, reflected back to us... and to other potential customers. They tell the Sonlight story."
While I wrote my drafts for a 2-part article about HOW you can replicate this company’s success with quotes, I had the chance to do some Q&A with Laura Lee Ellis, staff copywriter for Sonlight’s marketing team. At first, I thought I might integrate this interview with that article and its checklists.
On second thought, I realized it’s better to give you that how-to material as compact take-away content for your own personal copywriting toolbox (use the link in the Examiner logo below). If you’d like to opt out of throwing me money for those serious high-value tools, why not post a comment “and fund the conversation” instead! Just sayin’.
But I didn’t want to leave Laura Lee’s answers to my questions on the cutting-room floor. So now, you can catch the highlights on my “other blog” site…
Read my interview with Laura Lee on Denver Examiner
"To say I was ‘blown away’ is an understatement.
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