Testimonials (Part 1): use these six filters to select your best customer quotes

The best ad copy, the most compelling case for your business or product, is copy you can never write. No matter how hard you try.

“You’ve got to let your customer tell her own story.”

About three years ago, I met a Denver area entrepreneur whose attention to—and work with—his customers’ feedback bests all I’ve ever seen…

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Get inside Denver, with Examiners!

As Featured on my NEW Denver Examiner blog!

Now blogging on Copywriting Careers for the Denver and Colorado business markets

Read the full article, including the six requirements copy pros look for in a strong testimonial, on my new blog at the Denver Examiner. As a rule, I will not double-dose you with duplicate articles–but I do want to give you a chance to catch everything I’m serving up on copywriting practice. When I write something with a specific relevance to the Denver market, you’ll find it on my copywriting blog at the Denver Examiner. But you’ll also be able to visit this site to grab a direct link to get there.

By the way… if you missed getting a free copy of my 12-point checklist for crafting killer customer quotes (say that out loud fast a few times!), here’s your big re-do. I’m sharing the whole thing in this 2-part article. Copy it, save it, learn it, use it, and watch your marketing collateral perform better than ever.

Here’s one more link straight to the full article:

Testimonials (part 1): use these six filters to select your best customer quotes