Congratulations to Anderson Medical Legal Consulting on winning the 2009 Janice Award!
Rebecca Anderson, RN, BMS, CLNC
Rebecca Anderson is a Registered Nurse and Certified Legal Nurse Consultant in Fort Myers, Florida. She just launched her own private consultancy in December 2008. As excited as she is about the possibilities, this is NOT what Anderson had planned…
“I was about 14 months away from my 20-year anniversary with Naples Community Hospital,” Anderson said. “And they laid me off. I was as prepared as I could be, but we all know how tough the job markets are right now. I considered my options and knew I could use my expertise to serve Florida’s healthcare recipients and professionals as a private consultant. Here was an ‘open door’ I could walk through.”
Ken Grindall owns My Marketing Writer, LLC (MMW) and works from his home office in Loveland. He recently created the Janice Award for reasons he quickly admits are both charitable and self-serving.
Ken challenged himself to do some giving.
“Looking for work, marketing myself… just wasn’t enough to fuel my engine,” said Grindall, who also writes for Colorado’s marketing professionals as the Denver Copywriting Careers Examiner. “I challenged myself to do some giving, as long as I was going to have all that free time and no income. Plus, my entire 15-year work portfolio comes from two long-time employers—I figured the payoff for me could be that a new finished piece can help round out my presentation.”
In his campaign to land a pro bono client, Grindall eventually also picked up several paying clients. Meanwhile, Anderson heard about the Janice Award (named for Grindall’s mother) when someone shared the “nominee rally event” link on MyMarketingWriter’s Facebook page. Though always shy to promote herself (until now), she’d already been putting serious effort into marketing AMLC… and said she could not resist nominating her own business.
“Nurses are not creative, for heaven’s sake. We save lives,” Anderson explained. “We also manage the entire healthcare industry. Now, I help healthcare patients and their attorneys analyze and interpret medical records, regulations and complex documents. I work to give them insight that can help them win legal cases. But… creative, I am not. When it comes to marketing, I need help!”
Anderson’s story mirrors that of MyMarketingWriter very closely. After an employer downsized by 30 percent, Grindall worked for five months to land MMW’s first client. The similarity between the two ventures may have been the clincher to convince the panel of judges. In the end, after thoughtful review of each entry, the panel recommended AMLC to the Janice Award’s namesake for final approval…
Janice helped inspire this event, so we named the award for her.
“I’m so proud of what Ken is doing.”
“Our family values giving to others very highly,” Janice said. “Anderson Medical Legal Consulting looks like a great choice to me. I’m excited to see what Ken can do for them, and so proud of everything he’s already accomplished.”
Now that AMLC can celebrate this win, Grindall and Anderson will begin to coordinate a significant marketing makeover. “I need help with my website, brochure, and marketing letters,” said Anderson. “I also need advice on how to make the most of my marketing efforts. Normal networking does not get me to my target market.”
To follow the story of AMLC’s marketing makeover in the weeks to come, you can visit or subscribe to Ken’s MMW blog at MyMarketingWriter.com via email or RSS feed. Congratulations again to Rebecca Anderson for becoming the First Annual Janice Award winner!
"To say I was ‘blown away’ is an understatement.
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