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	<title>My Marketing Writer .com &#187; About Your Customer</title>
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		<title>Customer Quotes: Q&amp;A with Denver pro copywriter Laura Lee Ellis</title>
		<link>http://mymarketingwriter.com/2009/06/denver-copywriter-laura-lee-ellis/</link>
		<comments>http://mymarketingwriter.com/2009/06/denver-copywriter-laura-lee-ellis/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 22:28:59 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
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		<description><![CDATA[In this interview excerpt, a powerfully customer-centric Denver company talks about how its <strong>user feedback gets the Red Carpet treatment...</strong>]]></description>
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		<title>Testimonials (Part 1): use these six filters to select your best customer quotes</title>
		<link>http://mymarketingwriter.com/2009/06/six-filters-help-id-best-testimonials/</link>
		<comments>http://mymarketingwriter.com/2009/06/six-filters-help-id-best-testimonials/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 19:43:50 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
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		<description><![CDATA[If you ever write one word of ad copy, you'd better know <strong>how to work with customer quotes.</strong> This post is a tease (sorry) to invite you over to my <en>Denver Examiner</em> blog for a 2-part article on <strong>how to pull max value from feedback</strong> your happy customers give. All in handy checklist form!]]></description>
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		<title>Marketing mail kudos: Firestone&#8217;s romantic gift card practically drove me to them.</title>
		<link>http://mymarketingwriter.com/2009/06/dmkudos_firestone/</link>
		<comments>http://mymarketingwriter.com/2009/06/dmkudos_firestone/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 07:05:37 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
		<category><![CDATA[Content & Design]]></category>
		<category><![CDATA[Swipe Gripe]]></category>
		<category><![CDATA[advertising rules]]></category>
		<category><![CDATA[clever marketing]]></category>
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		<category><![CDATA[Firestone Complete Auto Care]]></category>
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		<description><![CDATA[<strong>Marketing Genius: Don't ask for the limelight...</strong> make your customer, and his personal story, the real star in the relationship. He will pay you back for letting him shine.]]></description>
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		<title>Turn everyday quotes into your best testimonials ever:</title>
		<link>http://mymarketingwriter.com/2009/05/best_customer_testimonials/</link>
		<comments>http://mymarketingwriter.com/2009/05/best_customer_testimonials/#comments</comments>
		<pubDate>Sun, 10 May 2009 08:29:21 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
		<category><![CDATA[Ken's Writing Guides]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[copywriter]]></category>
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		<category><![CDATA[customer]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=357</guid>
		<description><![CDATA[It took me years to learn and refine the two 6-step routines I use to <strong>mold good customer quotes into powerful sales-generating testimonials.</strong> All that knowledge is yours free when you take this simple challenge...]]></description>
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		<title>Unlock the million-dollar headline in your brain:</title>
		<link>http://mymarketingwriter.com/2009/05/can-you-write-a-better-headline-than-me/</link>
		<comments>http://mymarketingwriter.com/2009/05/can-you-write-a-better-headline-than-me/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:53:38 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
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		<category><![CDATA[Ken's Challenges]]></category>
		<category><![CDATA[Scientific Advertising (Hopkins)]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[advertising laws]]></category>
		<category><![CDATA[advertising test]]></category>
		<category><![CDATA[advertising value]]></category>
		<category><![CDATA[challenge]]></category>
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		<category><![CDATA[testimonials]]></category>
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		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=322</guid>
		<description><![CDATA[<strong>I've got a freebie for you that says, "we'll see about that."</strong> Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again...]]></description>
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		<slash:comments>12</slash:comments>
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		<title>How much do you pay for ads that fail?</title>
		<link>http://mymarketingwriter.com/2009/05/hopkins-scientific-4/</link>
		<comments>http://mymarketingwriter.com/2009/05/hopkins-scientific-4/#comments</comments>
		<pubDate>Sat, 02 May 2009 20:07:39 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
		<category><![CDATA[Baseball Stories]]></category>
		<category><![CDATA[Scientific Advertising (Hopkins)]]></category>
		<category><![CDATA[ad cost]]></category>
		<category><![CDATA[advertising laws]]></category>
		<category><![CDATA[advertising rules]]></category>
		<category><![CDATA[advertising test]]></category>
		<category><![CDATA[advertising value]]></category>
		<category><![CDATA[baseball swing]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[long copy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing data]]></category>
		<category><![CDATA[marketing library]]></category>
		<category><![CDATA[marketing sales]]></category>
		<category><![CDATA[salesmanship]]></category>
		<category><![CDATA[Scientific Advertising]]></category>
		<category><![CDATA[testing ads]]></category>
		<category><![CDATA[Ugly sells]]></category>

		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=283</guid>
		<description><![CDATA[Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you're fired. <strong>Stop measuring your success in sales dollars</strong>, and start tracking "ad cost per response." Here's why...]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Can your blog reach EVERY reader on the web?</title>
		<link>http://mymarketingwriter.com/2009/04/can-your-blog-reach-every-reader-on-the-web/</link>
		<comments>http://mymarketingwriter.com/2009/04/can-your-blog-reach-every-reader-on-the-web/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 05:52:17 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new big]]></category>
		<category><![CDATA[salesmanship]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=232</guid>
		<description><![CDATA[I was about to blow a gasket trying to hatch a world-eating blog monster when I realized, to my great relief--that's not what my customer wants. <strong>Before you prioritize "going big," you need to read this...</strong>]]></description>
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