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	<title>My Marketing Writer .com &#187; Baseball Stories</title>
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		<title>Need your best idea, writer? Stop writing.</title>
		<link>http://mymarketingwriter.com/2009/05/stop_writing/</link>
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		<pubDate>Thu, 14 May 2009 16:49:42 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
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		<description><![CDATA[<strong>You want to be a better writer?</strong> A stronger, more quality writer? A faster, more productive writer? Here's the key that revolutionized my writing career: <strong><em>Go outside and play...</em></strong>]]></description>
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		<title>How much do you pay for ads that fail?</title>
		<link>http://mymarketingwriter.com/2009/05/hopkins-scientific-4/</link>
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		<pubDate>Sat, 02 May 2009 20:07:39 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
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		<category><![CDATA[Claude Hopkins]]></category>
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		<description><![CDATA[Big-league baseball player hits .300, we call him great. If your ad copy falls flat 70% of the time (same thing), you're fired. <strong>Stop measuring your success in sales dollars</strong>, and start tracking "ad cost per response." Here's why...]]></description>
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