http://mymarketingwriter.com Learn high-profit copywriting tips, habits, skills, ideas and more. Get real help from an award-winning pro copywriter. Wed, 14 Jul 2010 18:25:45 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://mymarketingwriter.com/2009/05/can-you-write-a-better-headline-than-me/ http://mymarketingwriter.com/2009/05/can-you-write-a-better-headline-than-me/#comments Thu, 07 May 2009 18:53:38 +0000 Ken http://kenbgrindall.wordpress.com/?p=322 I've got a freebie for you that says, "we'll see about that." Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again...]]> http://mymarketingwriter.com/2009/05/can-you-write-a-better-headline-than-me/feed/ 12 http://mymarketingwriter.com/2009/05/hopkins-scientific-4/ http://mymarketingwriter.com/2009/05/hopkins-scientific-4/#comments Sat, 02 May 2009 20:07:39 +0000 Ken http://kenbgrindall.wordpress.com/?p=283 Stop measuring your success in sales dollars, and start tracking "ad cost per response." Here's why...]]> http://mymarketingwriter.com/2009/05/hopkins-scientific-4/feed/ 2 http://mymarketingwriter.com/2009/04/offer-service/ http://mymarketingwriter.com/2009/04/offer-service/#comments Sat, 25 Apr 2009 17:45:22 +0000 Ken http://kenbgrindall.wordpress.com/?p=175 You learned to wield all your most powerful marketing tools before you started Kindergarten. Almost. Discover, again, how to truly know your audience AND your offer--and what to do with that knowledge...]]> http://mymarketingwriter.com/2009/04/offer-service/feed/ 0 http://mymarketingwriter.com/2009/04/hopkins-scientific-2/ http://mymarketingwriter.com/2009/04/hopkins-scientific-2/#comments Tue, 14 Apr 2009 22:35:33 +0000 Ken http://kenbgrindall.wordpress.com/?p=128 Would you take your ad copy door to door? If not then, says Claude Hopkins, take it back to the woodshed. Here's our take on chapter two from his classic text, Scientific Advertising...]]> http://mymarketingwriter.com/2009/04/hopkins-scientific-2/feed/ 0 http://mymarketingwriter.com/2009/04/hopkins-scientific-1/ http://mymarketingwriter.com/2009/04/hopkins-scientific-1/#comments Sat, 04 Apr 2009 17:50:25 +0000 Ken http://kenbgrindall.wordpress.com/?p=10 For years, I thought I was a "pro" marketing copywriter. I was not. I was just a decent "creative writer," and there is one simple, huge difference. I call on Claude Hopkins, author of Scientific Advertising, to help me explain...]]> http://mymarketingwriter.com/2009/04/hopkins-scientific-1/feed/ 0