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	<title>My Marketing Writer .com &#187; Swipe Gripe</title>
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	<link>http://mymarketingwriter.com</link>
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		<title>Marketing mail kudos: Firestone&#8217;s romantic gift card practically drove me to them.</title>
		<link>http://mymarketingwriter.com/2009/06/dmkudos_firestone/</link>
		<comments>http://mymarketingwriter.com/2009/06/dmkudos_firestone/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 07:05:37 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
		<category><![CDATA[Content & Design]]></category>
		<category><![CDATA[Swipe Gripe]]></category>
		<category><![CDATA[advertising rules]]></category>
		<category><![CDATA[clever marketing]]></category>
		<category><![CDATA[copywriter]]></category>
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		<category><![CDATA[Firestone Complete Auto Care]]></category>
		<category><![CDATA[genius marketing]]></category>
		<category><![CDATA[gift card]]></category>
		<category><![CDATA[greeting card]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[poetry]]></category>
		<category><![CDATA[swipe file]]></category>
		<category><![CDATA[thank-you card]]></category>

		<guid isPermaLink="false">http://mymarketingwriter.com/?p=545</guid>
		<description><![CDATA[<strong>Marketing Genius: Don't ask for the limelight...</strong> make your customer, and his personal story, the real star in the relationship. He will pay you back for letting him shine.]]></description>
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		<title>Worst ad headline you ever wrote?</title>
		<link>http://mymarketingwriter.com/2009/05/worst-ad-headline-you-ever-wrote/</link>
		<comments>http://mymarketingwriter.com/2009/05/worst-ad-headline-you-ever-wrote/#comments</comments>
		<pubDate>Sat, 30 May 2009 19:43:15 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[Events & Causes]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Swipe Gripe]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[advertising test]]></category>
		<category><![CDATA[bad headlines]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[copywriter]]></category>
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		<description><![CDATA[In honor of Jay Leno's baton-passing (and to put off doing a critique of all the entries in my recent headline challenge), let's play <strong>"Share the worst headline you ever wrote or read."</strong>]]></description>
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		<title>They say &quot;Content is King.&quot; This is why&#8230;</title>
		<link>http://mymarketingwriter.com/2009/04/they-say-content-is-king-this-is-why/</link>
		<comments>http://mymarketingwriter.com/2009/04/they-say-content-is-king-this-is-why/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 01:32:44 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[Swipe Gripe]]></category>
		<category><![CDATA[advertising laws]]></category>
		<category><![CDATA[advertising rules]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[swipe file]]></category>
		<category><![CDATA[TNT layoffs]]></category>
		<category><![CDATA[Ugly sells]]></category>

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		<description><![CDATA[<strong>TNT just wanted to let me know</strong> I could see the NBA playoffs on the telly. That was NOT the message I got from this web ad...]]></description>
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