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	<title>My Marketing Writer .com &#187; Writing Practice</title>
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		<title>Testimonials (Part 1): use these six filters to select your best customer quotes</title>
		<link>http://mymarketingwriter.com/2009/06/six-filters-help-id-best-testimonials/</link>
		<comments>http://mymarketingwriter.com/2009/06/six-filters-help-id-best-testimonials/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 19:43:50 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[From Denver Examiner]]></category>
		<category><![CDATA[Ken's Writing Guides]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[advertising rules]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting career]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer quote]]></category>
		<category><![CDATA[Denver CO]]></category>
		<category><![CDATA[Denver entrepreneur]]></category>
		<category><![CDATA[Denver Examiner]]></category>
		<category><![CDATA[Examiner.com]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://mymarketingwriter.com/?p=587</guid>
		<description><![CDATA[If you ever write one word of ad copy, you'd better know <strong>how to work with customer quotes.</strong> This post is a tease (sorry) to invite you over to my <en>Denver Examiner</em> blog for a 2-part article on <strong>how to pull max value from feedback</strong> your happy customers give. All in handy checklist form!]]></description>
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		<title>Worst ad headline you ever wrote?</title>
		<link>http://mymarketingwriter.com/2009/05/worst-ad-headline-you-ever-wrote/</link>
		<comments>http://mymarketingwriter.com/2009/05/worst-ad-headline-you-ever-wrote/#comments</comments>
		<pubDate>Sat, 30 May 2009 19:43:15 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[Events & Causes]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Swipe Gripe]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[advertising test]]></category>
		<category><![CDATA[bad headlines]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[funny headlines]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[Jay Leno]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[swipe file]]></category>
		<category><![CDATA[testing ads]]></category>
		<category><![CDATA[Tonight Show]]></category>

		<guid isPermaLink="false">http://mymarketingwriter.com/?p=531</guid>
		<description><![CDATA[In honor of Jay Leno's baton-passing (and to put off doing a critique of all the entries in my recent headline challenge), let's play <strong>"Share the worst headline you ever wrote or read."</strong>]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Need your best idea, writer? Stop writing.</title>
		<link>http://mymarketingwriter.com/2009/05/stop_writing/</link>
		<comments>http://mymarketingwriter.com/2009/05/stop_writing/#comments</comments>
		<pubDate>Thu, 14 May 2009 16:49:42 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[Baseball Stories]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vacation]]></category>
		<category><![CDATA[writer's block]]></category>

		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=405</guid>
		<description><![CDATA[<strong>You want to be a better writer?</strong> A stronger, more quality writer? A faster, more productive writer? Here's the key that revolutionized my writing career: <strong><em>Go outside and play...</em></strong>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Turn everyday quotes into your best testimonials ever:</title>
		<link>http://mymarketingwriter.com/2009/05/best_customer_testimonials/</link>
		<comments>http://mymarketingwriter.com/2009/05/best_customer_testimonials/#comments</comments>
		<pubDate>Sun, 10 May 2009 08:29:21 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
		<category><![CDATA[Ken's Writing Guides]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=357</guid>
		<description><![CDATA[It took me years to learn and refine the two 6-step routines I use to <strong>mold good customer quotes into powerful sales-generating testimonials.</strong> All that knowledge is yours free when you take this simple challenge...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>In her breathless way, she said&#8230;</title>
		<link>http://mymarketingwriter.com/2009/05/haiku_archive_begins/</link>
		<comments>http://mymarketingwriter.com/2009/05/haiku_archive_begins/#comments</comments>
		<pubDate>Sat, 09 May 2009 19:03:52 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[Haiku Archive]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[haiku]]></category>
		<category><![CDATA[poetry]]></category>

		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=347</guid>
		<description><![CDATA[Many busy wordsmiths love to play with haiku. This zen-tastic poetry form helps clear our minds from the deluge of far less aesthetic words we must deliver. Herein begins <strong>my archive of original haiku</strong>--plus some favorites I've found...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Unlock the million-dollar headline in your brain:</title>
		<link>http://mymarketingwriter.com/2009/05/can-you-write-a-better-headline-than-me/</link>
		<comments>http://mymarketingwriter.com/2009/05/can-you-write-a-better-headline-than-me/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:53:38 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[About Your Customer]]></category>
		<category><![CDATA[Events & Causes]]></category>
		<category><![CDATA[Ken's Challenges]]></category>
		<category><![CDATA[Scientific Advertising (Hopkins)]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[advertising laws]]></category>
		<category><![CDATA[advertising test]]></category>
		<category><![CDATA[advertising value]]></category>
		<category><![CDATA[challenge]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[free content]]></category>
		<category><![CDATA[free guide]]></category>
		<category><![CDATA[free tools]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing data]]></category>
		<category><![CDATA[marketing library]]></category>
		<category><![CDATA[Scientific Advertising]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[testing ads]]></category>

		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=322</guid>
		<description><![CDATA[<strong>I've got a freebie for you that says, "we'll see about that."</strong> Defend your best attempt in a comment to this post, and I will give you my 12-point guide to help you create customer testimonials so good, you may want to use them everywhere and never write a word of copy again...]]></description>
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		<slash:comments>12</slash:comments>
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		<item>
		<title>Talking can be working, right? Yes!</title>
		<link>http://mymarketingwriter.com/2009/04/talking-can-be-working-right-yes/</link>
		<comments>http://mymarketingwriter.com/2009/04/talking-can-be-working-right-yes/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 19:22:16 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[Ken's Content Portfolio]]></category>
		<category><![CDATA[Writing Practice]]></category>
		<category><![CDATA[best sales jobs]]></category>
		<category><![CDATA[content is king]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing sales]]></category>
		<category><![CDATA[media marketing]]></category>
		<category><![CDATA[public speaking]]></category>
		<category><![CDATA[salesmanship]]></category>
		<category><![CDATA[salesperson]]></category>
		<category><![CDATA[spokesperson]]></category>

		<guid isPermaLink="false">http://kenbgrindall.wordpress.com/?p=183</guid>
		<description><![CDATA[If you can <em>write</em> great ad copy, I say you can smash your best ROI plus <strong>turn your marketing message itself into a living, breathing revenue stream all its own.</strong> At the same time, just like I did...]]></description>
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