“To say I was ‘blown away’ is an understatement.
Ken creates direct marketing content with BIG results in mind… even better, he turns results from every test into even bigger response over time.”
—Phil Meyers, owns a cool “wild upstart” Colorado business development agency
I want to write your COMPELLING marketing content,
coordinate your EFFECTIVE strategic campaigns, and
develop your PROFITABLE new product and service brands.
Here’s why…
Do you need higher performance from
your direct marketing efforts?
My job is to generate new, greater profit for your company. To do this, I put over 14 years of high-performance marketing experience to work as part of your team.
If you judge pro Marketers by their “endgame” (increasing profit), then I can claim real success. My work has regularly outperformed my competition, my own controls, sales projections and more. One of my long-time fellow marketing writers said:
“Ken deeply understands the tactics of effective marketing… he always executes flawlessly, a very effective communicator.
His insight, recommendations and strategies have added significant profit to the company’s bottom line.”
—David Polczynski, owns a successful Direct Marketing agency
You know that you are unique, that each of us is quite different. What drives me is the blend of insight and science, art and hard work I can master to craft a message that successfully engages your audience to chart-breaking response. I truly enjoy my work, and constantly put that experience and drive to effective, profitable use.
We share a passion: seeing people respond,
again and again, to your message.
For eleven years, I led countless profitable campaigns for an Inc. 500 audiovisual tech retailer with a unique, very competitive “niche” B2B target market. Recognition from my coworkers and executives was generous. The company’s president said, of my work:
“Ken is the creative and strategic force behind many big-profit sales, branding, press and information campaigns for us.
Great copywriting, ad design, web advertising, public relations, and more… We are very impressed with Ken’s level of creativity.”
—Johnny Berguson, President and owner of a Inc500 web/catalog retailer
For catalogs, websites and other direct marketing efforts, I contributed more advertising and editorial content than any writer in the company’s history. I directed more campaigns than I can remember—many were company firsts, and my campaigns often became the “control” to beat.
For our company’s several catalogs I designed layouts, coordinated print/mail services, led product development, managed editorial calendars, tracked vendor advertising funds and more. Under my lead as Coordinator, the company’s primary catalog grew from a “product list” to a functional guide… to an educational and motivational reference—today, that catalog leads its market uncontested.
Today, you have a compelling story that can…
Turn your unique proposition into unlimited
profit: Let me “write you into” your customer’s story.
Three years ago, I took on a challenge to transform direct marketing and communications for a leading curriculum publisher in Colorado. My success there included continued high-performance creative work in the footsteps of my previous position.
Your business must have effective strategies and exciting ideas in order to fuel continued growth in today’s difficult economy. My work history and skill sets make me a strong Marketing Specialist, Strategist and Copywriter, and a highly profitable member of your team. I look forward to hearing how you can put me to the test.
Thanks for your time. Have a great day.
Sincerely,
Ken
